The Shop! Women’s League is a community whose members come together to gain career development and pursue growth opportunities while being supported and mentored by other experienced professionals.

Our aim is to bring businesswomen together from all aspects of the in-store merchandising and retail environments industry to help them grow as they face new challenges concurrent with the changes in their jobs or in the business world. We feel empowerment can manifest itself through education. The Shop! Women’s League is focused on providing a supportive learning environment to help members take the steps that enable them to realize their full potential and gain maximum career growth.

How Do I Join?

The Women’s League is a Shop!-supported group that is open to anyone in the industry. A volunteer governing board plans events that are open to all interested parties. Content is aimed at supporting our mission to empower and educate women in the industry. Some events may require a fee to attend.

Connect with other members on the Shop! Women’s League group on Member Connect

If you are not an association member, you may attend Women’s League events for a non-member fee.

Questions regarding our committee?
Contact Karen Benning or Melissa Campbell
for further information.

Women’s League Governing Board

Cynthia Hirsch, Collaborative Design Strategies, Chair; Teri Mascotti, Mascotti Strategies, vice-chair. June Dutka, PCA; Andrea Martin, Point of Savings; Cindi Kato, CallisonRTKL; Janet Vandercraats, Hughes-Decorr; Teresa Attaway, Specialty Lighting. Shop! liaisons: Karen Benning & Melissa Campbell.

Our Next Event

Shop! Women’s League Luncheon & Presentation in Toronto

Tips from a Tech Company CEO: Cater to Your Strengths as a Female Leader

Date: May 1, 2019
Time: 10 a.m.-1 p.m.
Location: The Old Mill, Toronto
Cost: $65 ($US) Parking pass included with registration
Note: Seating is limited to 60

Women often bring something quite different to the leadership role, namely the ability to apply empathy and emotional intelligence to day-to-day business issues. Women also tend to be more apologetic in the workforce as compared to their male counterparts. As President and CEO of HP Canada Mary Ann Yule has navigated many a male-dominated boardroom and meeting room. She will share experiences of her climb to the C-Suite. More specifically, she will speak to the strengths female leaders can bring to a business as well as insight on how to be respected and taken seriously in a male-dominated work environment.

About the Speaker: Mary Ann Yule, President and CEO of HP Canada, is credited with establishing HP as the most sustainable technology company in Canada as well as one of the Best Diversity Employers in Canada (2018). More recently, HP Canada also was selected as one of Greater Toronto’s Top Employers (2019). With a majority female senior leadership team, Yule is committed to spearheading inclusive best practices.

Yule currently serves on the Board of Directors of the Information Technology Association of Canada (ITAC), Canada’s national information and communication technology business association championing the development of a robust and sustainable digital economy in Canada. She is also a member of the 30% Club, an organization committed to building a strong foundation of business leaders to champion meaningful change in the gender balance of board and executive committees.

Special Thanks to our Platinum Sponsor


Women's League Supporters

Packaging Corporation of America (PCA)

Women of Distinction

Shop! Women of Distinction:

  • Teri Mascotti, Principal of Mascotti Strategies (2018)
  • Christiana Howard-Ritchie, Account Director at Artisan Complete (2017)
  • Vonda Howell, Vice President of Operations at Trion Industries (2017)
  • Nancy Jackson, President of Architectural Systems (2017)

Past Events

Women’s League Webinar: “Become a Change Agent: Flexing your Capacity for Change” presented by Teri Mascotti (January 23, 2018)

2018 Women of Distinction Awards: view Press Release

Women’s League Session at Shop!X: “Bigger Game for Organizations – Intentionally design who you want to become” presented by Robbin Jorgensen, CPCC, PCC, Founder and CEO of Women Igniting Change®

Women’s League Webinar: “The Academics of Negotiating” presented by Teri Mascotti (July 25, 2018)

Women of Distinction Celebration: Shop!X Annual Meeting (Nov. 9, 2017)

Women’s League Breakout Session at Shop!X: “Empowering Our Industry Through Mentoring & Leadership,” moderated by Teri Mascotti

Women’s League Breakfast: West Coast POP Show “Creating and Implementing Lean In Circles to Support Women in the Workplace,” with speaker Anne Zivojnovic, Chief of Staff at Sheryl Sandberg & Dave Goldberg Family Foundation. (October 2017)

Toronto luncheon: “Fully Meditated – Creating balance between what we need and what others need from us.” Presented by Inez Blackburn, best-selling author of Pride Passion Profit – 7 Steps to Category Development and a serial entrepreneur (May 10 2017)

Webinar: “Neuromarketing to Increase your Personal Appeal and Brand,” presented by Michelle Adams, PH.D., founder of Brainology

GlobalShop 2017: “It’s a Brand New You!, insights and inspiration on creating your own personal brand.” Speaker Joan Insel, Vice President at CallisonRTKL.

Past Events Gallery