Women’s League Regional Event in Irvine, CA

Learn about collaborative opportunities within the Esports industry

Retail brands, design, real estate and REITs, Esports and gaming industry professionals  interested in learning more about the existing and future synergies between two powerful industries won’t want to miss this exciting panel discussion. The emerging opportunities between retail and Esports industries is projected to be an impactful partnership, creating a “game changing” zeitgeist that could inform the future expectations of consumer experiences.

Date: Wednesday, October 16, 2019
Time: 6 p.m.-8:30 p.m.
Location: MG2 Office Building, 9th Floor, 3333 Michelson Drive, Irvine, CA 92612

The event is FREE to the industry, but registration is required to reserve your spot.

Schedule of Events:
6:00pm – 7:00 Networking (light h’orderves and Open bar – wine and beer)
7:00pm – 8:30 Panel Discusson

Panel Discussion: Game On! How retail brands and REITS can activate, engage and learn from the world’s fastest-growing event platform – Esports

For many, Esports continues to be an elusive industry – not well known or understood. But this market has seen impressive year-over-year growth, worthy of our attention. Esports (electronic sports) is the competitive sector of gaming, with hundreds of tournaments, events and festivals hosted around the world, some with multi-million dollar cash prizes. Rivalling the spectatorship, sponsorship dollars and revenue of traditional professional sports, Esports is swiftly positioning itself to be the next big thing in sports activations.

The Shop! Women’s League is proud to sponsor this highly relevant panel discussion, which is open to anyone involved in retail. In this special regional event, Myra Vaughn, AIA, LEED AP, of MG2 will moderate a panel of leaders within the Esports and gaming industry to discuss the power and growth of Esports, how retail brands and REITS are successfully activating and engaging this industry, and the potential opportunities for future collaboration and mutual benefit.

Presenters:
Daniel Kelley, Director, HyperX Corporate Marketing
Nate Eckman, Founder and CCO, Ultimate Media Ventures
Simon Temperley, Chief Revenue & Marketing Officer, Allied Esports International

Moderator:
Myra Vaughn, Principal, MG2

Who should attend
Retail brands, design, real estate and REITs, Esports and gaming industry professionals that are interested in learning more about the existing and future synergies between these two powerful industries should attend. The emerging opportunities between retail and Esports industries is projected to be an impactful partnership, creating a “game changing” zeitgeist that could inform the future expectations of consumer experiences.

Why it matters to the retail industry
In 2018, Esports realized a total revenue of $906 million, a 38% YOY increase from 2017. And, current projections forecast Esports to be a $2 billion industry by 2020! The gaming market recognized 2.3 billion gamers in 2018 spending approximately $138 billion on games and accessories.

Predominantly comprised of Gen Z and Millennials, the holistic experience of competitive gaming transverses the console (Xbox, PlayStation, Nintendo), the gaming PC, the live streaming platform (Twitch, YouTube, Mixer), multi-player vs. single-player games and the emergence of event activations, ultimately creating a powerful, attentive and loyal global community of like-minded gaming “Hyper-Lifers.”

Biographies

Panel Presenters:

Daniel Kelley, Director, HyperX Corporation
Biography: Daniel currently serves as director of corporate marketing for HyperX, the gaming division of Kingston Technology Corporation. With more than 20 years of professional marketing experience, Kelley leads his full-service marketing department to develop creative, innovative, carefully planned, and award-winning strategies that support the company’s overall marketing programs, including advertising, media and public relations, web design and maintenance, and a variety of channel sales functions.Before joining HyperX in 2015, Daniel led marketing efforts for D-Link Systems, where he spent 17 years helping shape the brand into a worldwide leader in connectivity solutions.

Simon Temperley, Chief Revenue & Marketing Officer,
Allied Esports International
Biography: After more than 20 years of partnering influential brands with sports and entertainment properties, Simon is now at the forefront of the booming esports industry where he continues to leverage his successful track record and vast network to make strategic and valuable connections.

Simon is the Chief Revenue and Marketing Officer at Allied Esports International, the leading global network of dedicated esports properties and content production facilities, where he oversees the company’s sales and marketing teams. Simon has been responsible for delivering groundbreaking partnerships, including a multi-property, cross-continental naming rights deal with the leading gaming product company, HyperX. This summer, Simon Property Group announced a $5M investment in Allied Esports, to develop specialized mall-based esports concepts and activations.

Over the course of his career, Simon has worked as a senior executive at some of the world’s top agencies, including Edelman, Omnicom and Hakuhodo.

Nate Eckman, Founder and CCO, Ultimate Media Ventures
Nate is Co-founder and Chief Creative Officer of Ultimate Media Ventures, which creates esports content, experiences and products. Over the past decade, Nate has worked with the top gaming publishers around the world on strategy, creative development and product marketing. Nate is the creator of gaming lifestyle apparel brand ULT which is available nationally at retail stores and can be seen on pro players in tier 1 esports leagues.Nate has a community-first philosophy to brand marketing which stems from a deep lifelong passion for gaming culture. He has written esports content programming for MCNs. His work with non-endemics through an integrated lifestyle strategy has extended to multiple national campaigns for billion dollar brands. Nate has been interviewed by Fortune and LA Times as well as been invited to speak at universities, conferences and summits on the evolution of esports and gaming in culture.

Moderator:

Myra Vaughn – Principal, MG2
As a principal in MG2’s Retail Market, Myra Vaughn provides the firm with thought leadership, innovation, discipline and passion. In leading relationships with top retailers, including Victoria’s Secret, Allen Edmonds, Uniqlo, Homestreet Bank and PCC Community Markets, she applies her creativity to develop unique industry opportunities for clients, provides customer insights, shares industry knowledge and her constant curiosity about retail. Myra inspires confidence in her clients and colleagues, who readily recognize the unique combination of her leadership skills, program management experience, retail industry knowledge and design expertise. She is passionate about corporate gender equity and leads MG2’s Equity Initiative along with helping to lead the Retail Market’s sustainable design strategy and focus.