Welcome to Shop! Retail Decoded, an informational Podcast featuring leading retailers & designers and moderated by Jo Rossman, publisher & editor of Shop! Retail Environments magazine. Each episode in the series will address the latest trends and industry information.

Members interested in learning more about the Shop! Podcast Program should contact Madeline Baumgartner, Director of Research & Education

Retail Decoded is now available on:

Counter Neuroplasticity with These Retail Strategies

Neuroplasticity is holding many brick & mortar retailers back from truly competing with giants like Amazon. This episode of Retail Decoded explores the future of the in-store experience, including strategies to counter neuroplasticity, which starts with pinpointing your store’s flywheel. Several members of the Shop! Creative Council are joined by Chris Walton, CEO and founder of Red Archer Retail. Chris spoke on this topic at our recent Shop!X event, and now, we’ll explore that perspective further.

Lead Speaker:

Chris Walton, CEO & Founder, Red Archer Retail

Participants:

Anthony Barsi, Retail Senior Project Manager with Little
Bruce Barteldt, Retail Practice Leader and Partner with Little
Cynthia Hirsch, President, Collaborative Design Strategies
Cindi Kato, Vice President and Business Development Director for Global Retail, CALLISONRTKL
Krista O’Malley, Principal & CEO, cmnd+m LLC
Ed Tchai, CEO, Tchai International
Rachel Zsembery, Vice President with Bergmeyer

Emotions in Retail: Part 1

Emotions are a key part of all stages of the retailing experience, and retailers have to not only understand and predict customers’ emotions but also shape retail environments to cultivate desired emotions and eliminate undesired ones. In the second part of this podcast, our panel continues to explore the human side of retail and see if we can’t decode how to fulfill the tall order of emotional retailing.

Participants:

Bruce Barteldt, Global Retail Practice Leader and Senior Partner with Little
Jean-Paul Morresi, Creative Partner at Watt International
Andrew Theo, Creative Director / Retail Strategy at JJ&A
Dawn Rochester, Creative Services Manager at International Paper
Cynthia Hirsch, Client Services Manager with IA Interior Architects
Petr Simek, Founder and Managing Director of WELLEN Retail Experience
Brian Perlow, Senior Account Manager with Bergmeyer
Anthony Barsi, Retail Studio Leader with Little

Emotions in Retail: Part 2

With technology dominating retail discourse, you might wonder if retailing is being reduced to algorithms and lines of code. In this episode, retail executive Chuck Luckenbill joins Shop’s Retail Roundtable to challenge this notion, and explore how human emotion remains essential to both physical and electronic retail success.

Participants:

Bruce Barteldt, Global Retail Practice Leader and Senior Partner with Little
Jean-Paul Morresi, Creative Partner at Watt International
Andrew Theo, Creative Director / Retail Strategy at JJ&A
Dawn Rochester, Creative Services Manager at International Paper
Cynthia Hirsch, Client Services Manager with IA Interior Architects
Petr Simek, Founder and Managing Director of WELLEN Retail Experience
Brian Perlow, Senior Account Manager with Bergmeyer
Anthony Barsi, Retail Studio Leader with Little

Y2K Called, It Wants Its Prototype Back: Bringing Stores Into the 21st Century

The old prototype store model is obsolete. Its design fails to accommodate the new reality of retail, ruled by personalized experiences, localization, new methods of distribution and value-added service offerings. Rather than the passé prototype model that locks in a one-style-for-all design, a new Retail Portfolio Strategy starts with a broader view across six major modules. In this podcast episode, Elaine Kleinschmidt, Executive Vice President of Strategy & Experience Design at WD Partners, explores the six modules, and how you can start taking steps to create an integrated, dynamic and scalable strategy.

Participants:

Elaine Kleinschmidt, Executive Vice President, Strategy & Experience Design, WD Partners
Lee Peterson, Executive Vice President, Thought Leadership & Marketing, WD Partners

Personalization in Retail: Part 1 – Customer Experience

120 years ago, everything was personal & custom crafted. Then, the technology of the day enabled mass manufacturing and standardization. Ironically, the same force that all but eliminated handcraft and uniqueness will enable super-customization. What’s more, a creative class has re-emerged and a wave of co-creation is gaining momentum. In this episode, retail executive Heidi Demers joins the Shop! Retail Roundtable in discussing where this trend will lead us.

Participants:

Bruce Barteldt, Global Retail Practice Leader and Senior Partner with Little
Jean-Paul Morresi, Creative Partner at Watt International
Andrew Theo, Creative Director / Retail Strategy at JJ&A
Dawn Rochester, Creative Services Manager at International Paper
Cynthia Hirsch, Client Services Manager with IA Interior Architects
Petr Simek, Founder and Managing Director of WELLEN Retail Experience
Brian Perlow, Senior Account Manager with Bergmeyer
Anthony Barsi, Retail Studio Leader with Little

Personalization in Retail: Part 2 – Store Design

Without a doubt, effective retail design can have a tangible and far-reaching impact on a business. In this episode of Retail Decoded we ask our experts Jean Paul Morresi creative lead and partner at Watt International Inc. and Heidi DeMers, Corp Manager of Store Design at The Kroger Company on what every retailer should consider when designing a new store or updating their existing retail concepts.

Participants:

Bruce Barteldt, Global Retail Practice Leader and Senior Partner with Little
Jean-Paul Morresi, Creative Partner at Watt International
Andrew Theo, Creative Director / Retail Strategy at JJ&A
Dawn Rochester, Creative Services Manager at International Paper
Cynthia Hirsch, Client Services Manager with IA Interior Architects
Petr Simek, Founder and Managing Director of WELLEN Retail Experience
Brian Perlow, Senior Account Manager with Bergmeyer
Anthony Barsi, Retail Studio Leader with Little

Continuous Adaptation

This episode of Retail Decoded explores Continuous Adaptation in retail environments. Bergmeyer Associates and TD Bank experts discuss moving from a store of the future to continuous adaptation, the evolution of the bank’s goals to stay ahead of customer needs, TD’s cycle of continuous adaption/improvement, sustainability and wellness, and lessons learned from their experiences.

Participants:

Rachel Zsembery, Vice President with Bergmeyer
Brian Perlow, Senior Associate with Bergmeyer
Martha MacInnis, Head of Retail Design & Experience with TD Bank Group

Build Emotional Connections in Retail with AI & Big Data

Learn how to make better use of data analytics and strategically use cutting- edge technology to humanize the retail experience. Join Jean-Pierre Lacroix, president and founder of Toronto-based design agency Shikatani Lacroix, as he walks you through ways to use AI, data, and technology to empower staff and create emotional connections with consumers.

Lead Speaker:
Jean-Pierre Lacroix, President, Shikatani Lacroix (SLD)

What European Shoppers Want – Retail Experience Trends from 5 Regions

Across the globe, retail develops in different ways due to variations in infrastructure, culture, economics, real estate, and trade practices. This episode of Retail Decoded explores the in-store experience trends in five regions within Europe. Shop Executive Director Todd Dittman discusses retail trends as seen by association leaders from the UK and Ireland, Russia, France, Benelux, and Central Europe.

Participants:

Anna Lebedeva, Executive Director, POPAI Russia
Martin Kingdon, Director General, POPAI UK & Ireland
Sandrine Jean, General Director, POPAI France
Petr Simek, Founder and Managing Director, WELLEN Retail Experience
Leo van de Polder, Director, Global Business Development, Shop!