January 15 - January 21
January 30 @ 2:00 pm - 3:00 pm
February 1 - February 28
February 1 @ 2:00 pm - 2:30 pm
February 6 @ 2:00 pm - 3:00 pm
A Shop! White Paper and Quiz
Companies invest large amounts of money in displays and other marketing materials designed to trigger purchases at the POP. To yield a ROI, these in-store materials must be developed and implemented effectively with an on-target marketing strategy. In this Shop! White Paper, a group of shopper marketing industry leaders from brands, retailers, and POP producers, delivers guidelines for developing effective POP materials, improving compliance, and calculating ROI. The White Paper also describes marketing strategies that will help seal the deal at the first moment of truth.
Upon completion of this course, you should be able to:
Credits: Successful completion of this course will provide current Shop! MaRC holders with 0.5 PDU in Research towards their triennial recertification.