Welcome to Shop! Retail Decoded, an informational Podcast featuring leading retailers & designers and moderated by Jo Rossman, publisher & editor of Shop! Retail Environments magazine. Each episode in the series will address the latest trends and industry information.

Retail Decoded is an extension of the Shop! Continuing Education Program aimed at expanding your retail environment skills and knowledge. For more information, visit Shop! Continuing Education Program.

Members interested in learning more about the Shop! Podcast Program should contact Madeline Baumgartner, Director of Research & Education

Counter Neuroplasticity with These Retail Strategies

Neuroplasticity is holding many brick & mortar retailers back from truly competing with giants like Amazon. This episode of Retail Decoded explores the future of the in-store experience, including strategies to counter neuroplasticity, which starts with pinpointing your store’s flywheel. Several members of the Shop! Creative Council are joined by Chris Walton, CEO and founder of Red Archer Retail. Chris spoke on this topic at our recent Shop!X event, and now, we’ll explore that perspective further.

Lead Speaker:

Chris Walton, CEO & Founder, Red Archer Retail
Participants:

Anthony Barsi, Retail Senior Project Manager with Little
Bruce Barteldt, Retail Practice Leader and Partner with Little
Cynthia Hirsch, President, Collaborative Design Strategies
Cindi Kato, Vice President and Business Development Director for Global Retail, CALLISONRTKL
Krista O’Malley, Principal & CEO, cmnd+m LLC
Ed Tchai, CEO, Tchai International
Chris Walton, CEO & Founder, Red Archer Retail
Rachel Zsembery,Vice President with Bergmeyer

Continuous Adaptation

This episode of Retail Decoded explores Continuous Adaptation in retail environments. Bergmeyer Associates and TD Bank experts discuss moving from a store of the future to continuous adaptation, the evolution of the bank’s goals to stay ahead of customer needs, TD’s cycle of continuous adaption/improvement, sustainability and wellness, and lessons learned from their experiences.


Lead Speaker:
Participants:

Rachel Zsembery, Vice President with Bergmeyer
Brian Perlow, Senior Associate with Bergmeyer
Martha MacInnis, Head of Retail Design & Experience with TD Bank Group


Personalization in Retail: Part 2 – Store Design

Without a doubt, effective retail design can have a tangible and far-reaching impact on a business. In this episode of Retail Decoded we ask our experts Jean Paul Morresi creative lead and partner at Watt International Inc. and Heidi DeMers, Corp Manager of Store Design at The Kroger Company on what every retailer should consider when designing a new store or updating their existing retail concepts.


Lead Speaker:
Participants:

Bruce Barteldt, Global Retail Practice Leader and Senior Partner with Little
Jean-Paul Morresi, Creative Partner at Watt International
Andrew Theo, Creative Director / Retail Strategy at JJ&A
Dawn Rochester, Creative Services Manager at International Paper
Cynthia Hirsch, Client Services Manager with IA Interior Architects
Petr Simek, Founder and Managing Director of WELLEN Retail Experience
Brian Perlow, Senior Account Manager with Bergmeyer
Anthony Barsi, Retail Studio Leader with Little


Emotions in Retail: Part 2

With technology dominating retail discourse, you might wonder if retailing is being reduced to algorithms and lines of code. In this episode, retail executive Chuck Luckenbill joins Shop’s Retail Roundtable to challenge this notion, and explore how human emotion remains essential to both physical and electronic retail success.


Lead Speaker:
Participants:

Bruce Barteldt, Global Retail Practice Leader and Senior Partner with Little
Jean-Paul Morresi, Creative Partner at Watt International
Andrew Theo, Creative Director / Retail Strategy at JJ&A
Dawn Rochester, Creative Services Manager at International Paper
Cynthia Hirsch, Client Services Manager with IA Interior Architects
Petr Simek, Founder and Managing Director of WELLEN Retail Experience
Brian Perlow, Senior Account Manager with Bergmeyer
Anthony Barsi, Retail Studio Leader with Little


Personalization in Retail: Part 1 – Customer Experience

120 years ago, everything was personal & custom crafted. Then, the technology of the day enabled mass manufacturing and standardization. Ironically, the same force that all but eliminated handcraft and uniqueness will enable super-customization. What’s more, a creative class has re-emerged and a wave of co-creation is gaining momentum. In this episode, retail executive Heidi Demers joins the Shop! Retail Roundtable in discussing where this trend will lead us.

Lead Speaker:

Heidi Demers, Manager of Store Design for the Kroger Company.
Heidi is an architect and interior designer who has been practicing retail design for 24 years. She brings a unique perspective, given her experience working for retailers, architectural firms, and display and trade booth manufacturers. From the Corporate offices in Cincinnati, Heidi currently manages the breadth of store and interior design for all of the 20 banner brands under the Kroger Co. umbrella.

Participants:

Bruce Barteldt, Global Retail Practice Leader and Senior Partner with Little
Jean-Paul Morresi, Creative Partner at Watt International
Andrew Theo, Creative Director / Retail Strategy at JJ&A
Dawn Rochester, Creative Services Manager at International Paper
Cynthia Hirsch, Client Services Manager with IA Interior Architects
Petr Simek, Founder and Managing Director of WELLEN Retail Experience
Brian Perlow, Senior Account Manager with Bergmeyer
Anthony Barsi, Retail Studio Leader with Little