The Sky’s the Limit…
The Shop! MaRC Program is the industry’s only globally recognized credential that keeps retail individuals current on retail environments and experiences. This extensive and intense certification program encompasses the strategic and tactical aspects of being a supplier to the retail industry to give participants a competitive edge.
As the trade association focused on enhancing retail environments and experiences, Shop! is committed to providing relevant, high quality, career-enhancing professional development programs that directly address the specific needs of our industry.
Although the career paths may be diverse—ranging from sales to purchasing, store planning, shopper marketing and more—a foundational knowledge of the way our industry works is essential to each.
Successful completion of the MaRC credentialing process demonstrates understanding of all phases of the Shop! Value Cycle, which outlines the full spectrum of activities that drive shopper purchases at retail.
The Certification Process
Register for the MaRC Program
Purchase the Exam Prep book
Register to take the Exam
Please download the MaRC Candidate Handbook for more detailed information about the MaRC application process.
About the Exam
The MaRC certification exam includes 100 questions based on the content of the 2017 edition MaRC Exam Prep book. The Exam Content Outline is distributed equally among five domains of Research, Design, Build, Market, and Evaluate. Candidates must achieve an overall score of 80% or higher to pass the exam and achieve the MaRC certification.
The exam is closed-book and two-hours in length. The exam is delivered and proctored online by Shop! vendors QuestionMark and ProctorFree. Once you’ve registered for the exam and confirmed your exam window dates with Shop!, you may login to the ProctorFree system to take your exam at any time during your assigned exam window. Your computer must meet ProctorFree’s “system check” requirements, including an onboard camera and microphone.
For more information about the online exam session regulations and requirements, please download the document, “Taking your MaRC Exam.”
Why Become Certified?
MaRC Recertification Process
Already MaRC Certified? Click here for the MaRC Recertification Process and to submit a summary of your earned PDUs.
MaRC Frequently Asked Questions
While Shop! offers substantial discounts to its members, one does not have to belong to the association in order to seek certification.
This extensive and intense certification program encompasses the strategic and tactical aspects of being a supplier to the retail industry to give participants a competitive edge. The competencies, based on Shop’s Value Map, focus on its five domains: Research, Design, Build, Market, Evaluate and attempt to exam the candidate’s knowledge and skills associated with each area.
The MaRC program is designed for individuals in the retail industry who want to differentiate themselves by having an understanding of the key elements of the industry confirmed by an independent third party.
There are no pre-requisites for the credential. Shop membership is not a requirement for certification.
The program uses the MaRC Exam Prep text as its basis. Subject matter experts from all segments of the retail industry have authored chapters on the knowledge, skills, and abilities they believe necessary for success working in today’s retail environment.
1. One Time Application Fee $150/$250
2. Text (Digital Format/PDF) $150/$250
3. Initial Exam Fee $300/$400
4. Re-exam Fee $150/$250
5. Triennial Recertification Fee $300/$400
Shop! has engaged Question Mark, a global provider of professional development services, as its exam provider. The candidate must submit the completed program application, exam registration form and appropriate fees at least six weeks in advance of the examination date. Examinations are delivered through a computer-based, secured server website during the four designated examination windows throughout the year.
Candidates are able to take the MaRC certification exam anytime during the month it is offered. Currently, the exam is offered quarterly as outlined below. Candidates will be notified if a testing window changes.
The closed-book exam is two hours long.
“The MaRC certification is a culmination of my professional experience in such a dynamic environment. Personally, it has assisted in building my brand within the organization and professionally, this serves as an extension of my knowledge, expertise, and willingness to adapt to the ever-changing marketing-at-retail landscape and shopper behaviors.”
“We value the MaRC program as a part of our career development program. To advance at Rapid and to provide the greatest value to our clients, we encourage our employees to prepare for and pass the MaRC as it confirms our understanding of all aspects of in-store marketing.”