The Sky’s the Limit…

The Shop! MaRC Program is the industry’s only globally recognized credential that keeps retail individuals current on retail environments and experiences in the in-store marketing industry. This extensive and intense certification program encompasses the strategic and tactical aspects of in-store marketing to give participants a competitive edge.

Defining MaRC

As the trade association focused on enhancing retail environments and experiences, Shop! is committed to providing relevant, high quality, career-enhancing professional development programs that directly address the specific needs of our industry.

Although the career paths may be diverse—ranging from sales to purchasing, store planning, shopper marketing and more—a foundational knowledge of the way our industry works is essential to each.

Successful completion of the MaRC credentialing process confirms understanding of all phases of the Shop! Value Cycle that outlines the full spectrum of activities that drive shopper purchases at retail.

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The MaRC certification is a culmination of my professional experience in such a dynamic environment. Personally, it has assisted in building my brand within the organization and professionally, this serves as an extension of my knowledge, expertise, and willingness to adapt to the ever-changing marketing-at-retail landscape and shopper behaviors.”

Tracey Dougherty, MaRC, Merchandising Strategy Manager, Hershey Canada

We value the MaRC program as a part of our career development program. To advance at Rapid and to provide the greatest value to our clients, we encourage our employees to prepare for and pass the MaRC as it confirms our understanding of all aspects of in-store marketing.

Peter Kornhaber, MaRC, VP Sales and Marketing, Rapid Displays


Why become certified?

Career advancement opportunities
Higher wage earning opportunities
A mechanism to demonstrate competency and professionalism
A competitive advantage over non-certified individuals

The Certification Process

Register for Program

Prepare for the credentialing process by registering for the program here.

Download Guide

Prepare for the program by downloading the MaRC Candidate Handbook here.

Purchase Exam Prep

Purchase and download the official program text MaRC Examination Prep.

Register to Test

After your self-study is complete, register and remit fees for the test. Registration is open during the testing window only. The next window opens April 15.

A tool for success


The program uses the new MaRC Exam Prep as its basis. Subject matter experts from all segments of the retail industry have authored chapters on the knowledge, skills, and abilities they regard as necessary for success in today’s retail environment.

Purchase Exam Prep

The education program at Shop! is supported in part by:


MaRC Certification Application

Register here to begin your MaRC journey.

Register Here

Learn more…

Does an applicant need to be a member of Shop! to pursue the certification?

While Shop! offers substantial discounts to its members, one does not have to belong to the association in order to seek certification.

What is the basis for the MaRC credential?

The MaRC program utilizes the Shop! Value Map as its structure. Knowledge, skills, and abilities are contained in the five domains: Research, design, build, market, evaluate.

For whom is the certification designed?

The MaRC program is designed for individuals in the retail industry who want to differentiate themselves by having an understanding of the key elements of the industry confirmed by an independent third party.

What are the pre-requisites for the program?

There are no pre-requisites.

How is the program structured?

The program uses the new MaRC Examination Prep as its basis. A team of volunteer subject matter experts from all segments of the retail industry have authored chapters on the knowledge, skills, and abilities it believes necessary for success in today’s retail environment.

Where are the tests offered?

Shop! has engaged QuestionMark, a global provider of professional development services, as its test provider. Examinations are computer-delivered at QuestionMark’s secured global testing sites. Candidates qualifying for ADA accommodations will have their test tailored to their needs.

What does the test cover?

The 150 questions are based on the learning competencies outlined on the MaRC webpage.

How long is the test?

The closed-book test is two and half-hours long.

How long is the certification valid?

Certificants are credentialed for three years. During that time, they engage in a program of professional development to gain re-certification. After their professional development information and re-certification fees have been accepted, they will receive a new certificate noting the new term of certification.


For questions regarding the program, textbook or credentialing process, please contact

Jan paul Miller, Shop! | Manager, Professional Development