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Journal of Shopper Research – Spring 2017

The Journal of Shopper Research is an academic journal that embraces both academic and commercial research that helps to inform industry professionals about the shopper’s journey and behavior. Journal articles identify the customer, product, and contextual factors that are most influential in the shopper’s journey and ultimately drive the conversion of consumer demand into purchase.

For the Spring 2017 issue, Editor in Chief, Raymond Burke, Professor of Marketing and E.W. Kelley Chair at Indiana University – Bloomington, curated six articles on the contemporary topic of shopper experience. The Journal is comprised of articles from authors at respected academic and commercial institutions including KPMG Nunwood, dunnhumby, SmartRevenue, Strategic Horizons,  Bowling Green State University and Kantar Retail, and Indiana University.

In addition to the publication, Shop! also supports the Journal of Shopper Research website, www.journalofshopperresearch.com, which offers ongoing shopper marketing research and insights.

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