Industry Reports & White Papers

The primary research goal is to provide a better understanding of the market structure, sizing and direction for the point-of-purchase and visual merchandising/store fixtures industry. As the leading voice for the industry, Shop! seeks to be well-armed with the insights that help guide member companies toward successful business decisions and elevate the role that in-store marketing, store design and visual merchandising plays in today’s in-store retail marketing mix.

Members interested in presenting insights or case studies should contact sales@shopassociation.org to learn about the Shop! White Paper program.

2018 Reports & White Papers

Retail Store Fixtures: Addressing the Changing Needs of Brick-and-Mortar Stores

Great customer experience is key to customer loyalty and repeat sales. The ultimate store environment not only delights shoppers, it also makes it easier for store employees to do their jobs. Fixtures that are easy to modify or keep backstock within reach help employees provide good customer service. This white paper will help retailers choose the right store fixtures to address the changing needs in the physical store, specifically covering:

  • Using space wisely in a smaller footprint
  • Changing the store environment to meet peak demands
  • Bridging the gap between online and in-store customer experience

Sponsored by Lozier

POP Display & Store Fixture Lighting

This white paper covers the fundamentals of retail lighting and explains how to assess various lighting systems to ensure the purchase of quality products that will deliver the desired results. The paper also includes best practices for developing and evaluating illuminated POP displays and store fixtures.

Sponsored by LEDCONN

Enhancing Customer Experience and ROI with Modular POP Displays and Store Fixtures

The total customer experience is more important than ever to remain competitive. To enhance the in-store experience, retailers are continually refreshing, remodeling, and reinvigorating their stores. Because of this, modularity in Point of Purchase (POP) displays, store fixtures, and lighting is becoming essential. Modularity allows retailers to easily reconfigure displays and fixtures to meet the changing product and marketing needs.

Sponsored by Nexmosphere & Specialty Lighting

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2018 Merchandising Solutions: Space Management and Fixture Considerations to Maximize ROI

This white paper examines how selecting the right store fixtures and implementing effective space management and visual merchandising programs can build the brand/store image, tell the brand story, and create an experiential environment that will keep shoppers coming back.

Sponsored by Trion

2017 Reports & White Papers

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Retail Without Boundaries

Retail is being revolutionized, and at the heart of it, consumers and their technologies. Retail is no longer defined as brick and mortar versus online; it lives everywhere. Knowing how to keep up with changing consumer preferences and having the ability to make sense of technology’s rapid evolution arms companies with the necessary tools to communicate with and integrate into the lives of shoppers no matter the touchpoints and channels they interact with. Learn about the steps retailers and brand marketers can take to ensure their retail programs are designed for today’s landscape and the tech savvy customers who travel it.

Sponsored by Axis Display Group

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Sustainability at Retail

There are many benefits and obstacles to sustainability, not to mention rating systems, ecolabels, and customer perceptions. Moreover, they are always changing. Shop! created a special report to help you learn about these topics and more. The report provides a glimpse at the Shop! Online Continuing Education Sustainability course and includes an excerpt from the Sustainability chapter of the 2017 MaRC Exam Prep course textbook. The report also includes three case studies from association members, providing you with practical information on applying green building practices to store redesign and point of purchase displays.  While the retail community is admittedly at varying stages of the green building continuum, sustainability is a journey.

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Reinventing Customer Experience

This special report Shop! presents shopper behavior insights from two important sources to help you create an experience that is truly distinctive. Shop! selected insights from the research paper by Joseph Pine II & James Gilmore featured in the Spring 2017 edition of the Journal of Shopper Research as well as content that JGA Chairman Ken Nisch shared in the new Shop! MaRC Exam Prep

For more information regarding these or other reports, please contact Madeline Baumgartner, Shop! Director of Education & Research at mbaumgartner@shopassociation.org.