Industry Reports & White Papers
The primary research goal is to provide a better understanding of the market structure, sizing and direction for the point-of-purchase and visual merchandising/store fixtures industry. As the leading voice for the industry, Shop! seeks to be well-armed with the insights that help guide member companies toward successful business decisions and elevate the role that in-store marketing, store design and visual merchandising plays in today’s in-store retail marketing mix.
Members interested in presenting insights or case studies should contact firstname.lastname@example.org to learn about the Shop! White Paper program.
2019 Reports & White Papers
Putting the WOW into Retail
To be successful, brick and mortar retail needs to balance the creation of experiential in-store environments that engage and inspire with meeting shopper demands. Doing this enables physical stores to differentiate from the e-commerce path, increasing their relevance. This white paper starts with shopper motivations and insights, the foundation for the design of any in-store design. It then highlights what brands and retailers need to do to achieve best in-class activations. Finally, this report includes best practices to achieve success and case studies on how to win.
Trend: Putting the Wow in Retail
The Art of Window Design
This White Paper explores the history of The Art of Window Design, dating back to 1883 with Macy’s first Christmas window. See the global trends today and expectations for the next 12 months. The paper shows how retail windows have evolved and yet in ways stayed the same over the years. Designs, materials, and lighting options have come, gone, and returned, but the same goals hold true: Tell the brand story, attract the shopper into the store, and convince them to buy.
Trend: Putting the Wow in Retail
In-Store Retail Packaging
This Shop! Environments Association white paper explores what types of packaging garner more shopper attention and why. More specifically, it covers the basics of packaging, how to work with suppliers to balance the needs of the brands and retailer, how to ease shoppers’ purchasing decisions with design, and how to manage the in-store packaging lifecycle.
Trend: Collaboration and Alliances
Temporary Retail Environments: Where You Need Them. When You Need Them.
Retail is no longer defined by four walls and a long-term lease. With temporary retail and pop-up shops on the rise, opportunities to create consumer transaction experiences. Through examples in an empty storefront, an incubator in a mall, an airport and a stadium concourse, this white paper will show best practices to maximize the power of temporary retail and ways to create unique opportunities to make a sale.
Sponsored by OPTO
Trend: Continuous Adaptation
2018 Reports & White Papers
Retail Store Fixtures: Addressing the Changing Needs of Brick-and-Mortar Stores
Great customer experience is key to customer loyalty and repeat sales. The ultimate store environment not only delights shoppers, it also makes it easier for store employees to do their jobs. Fixtures that are easy to modify or keep backstock within reach help employees provide good customer service. This white paper will help retailers choose the right store fixtures to address the changing needs in the physical store, specifically covering:
- Using space wisely in a smaller footprint
- Changing the store environment to meet peak demands
- Bridging the gap between online and in-store customer experience
Sponsored by Lozier
POP Display & Store Fixture Lighting
This white paper covers the fundamentals of retail lighting and explains how to assess various lighting systems to ensure the purchase of quality products that will deliver the desired results. The paper also includes best practices for developing and evaluating illuminated POP displays and store fixtures.
Sponsored by LEDCONN
Enhancing Customer Experience and ROI with Modular POP Displays and Store Fixtures
The total customer experience is more important than ever to remain competitive. To enhance the in-store experience, retailers are continually refreshing, remodeling, and reinvigorating their stores. Because of this, modularity in Point of Purchase (POP) displays, store fixtures, and lighting is becoming essential. Modularity allows retailers to easily reconfigure displays and fixtures to meet the changing product and marketing needs.
Sponsored by Nexmosphere & Specialty Lighting
2018 Merchandising Solutions: Space Management and Fixture Considerations to Maximize ROI
This white paper examines how selecting the right store fixtures and implementing effective space management and visual merchandising programs can build the brand/store image, tell the brand story, and create an experiential environment that will keep shoppers coming back.
Sponsored by Trion
2017 Reports & White Papers
Retail Without Boundaries
Retail is being revolutionized, and at the heart of it, consumers and their technologies. Retail is no longer defined as brick and mortar versus online; it lives everywhere. Knowing how to keep up with changing consumer preferences and having the ability to make sense of technology’s rapid evolution arms companies with the necessary tools to communicate with and integrate into the lives of shoppers no matter the touchpoints and channels they interact with. Learn about the steps retailers and brand marketers can take to ensure their retail programs are designed for today’s landscape and the tech savvy customers who travel it.
Sponsored by Axis Display Group
Sustainability at Retail
There are many benefits and obstacles to sustainability, not to mention rating systems, ecolabels, and customer perceptions. Moreover, they are always changing. Shop! created a special report to help you learn about these topics and more. The report provides a glimpse at the Shop! Online Continuing Education Sustainability course and includes an excerpt from the Sustainability chapter of the 2017 MaRC Exam Prep course textbook. The report also includes three case studies from association members, providing you with practical information on applying green building practices to store redesign and point of purchase displays. While the retail community is admittedly at varying stages of the green building continuum, sustainability is a journey.
Reinventing Customer Experience
This special report Shop! presents shopper behavior insights from two important sources to help you create an experience that is truly distinctive. Shop! selected insights from the research paper by Joseph Pine II & James Gilmore featured in the Spring 2017 edition of the Journal of Shopper Research as well as content that JGA Chairman Ken Nisch shared in the new Shop! MaRC Exam Prep
For more information regarding these or other reports, please contact Madeline Baumgartner, Shop! Director of Education & Research at email@example.com.