To register for sessions below, please visit the GlobalShop Website
TUESDAY, MARCH 27
Beyond Reality | Sponsored by Shop!
This talk by YourStudio explains what it is to have a great retail experience with intuitive, immersive technology that is relevant to the brand’s demographic. Using the best global examples, the talk explores the three key areas that make a great experience that leaves a lasting impression: “Wow Me,” “Know Me” and “Immerse Me.” Howard Sullivan and Tom Philips on, the founders of YourStudio, host talks and workshops globally with Nike, Virgin, PSFK, FutureLab, Arcadia and within the public sector as their agency is at the forefront of retail, future-gazing to help clients create long-term business and marketing strategies.
Presenter(s): Howard Sullivan, Co-Founder & Creative Director, YourStudio; Tom Philipson, Co-Founder & Managing Director, YourStudio
The Main Street Comeback | Sponsored by Shop!
Once eschewed by developers for the suburban mall and strip center outlets, Main Street is receiving a resurgence in interest by both independent and corporate retailers. Discover the design opportunities available to the independent retailer and how this can be scaled and applied to large corporate programs.
Presenter(s): Lauren Chipman, CEO, Chipman Design Architecture
4:00 – 5:30 p.m.
Shop! Women’s League Presentation: Inspired Leadership
Inspired Leadership: It Begins with a Balanced Life
Join the Shop! Women’s League on Tuesday, March 27, for a cocktail reception and presentation. Without a balanced life, women will not succeed in shattering the glass ceiling. Balance is the foundation of career advancement and successfully leading others. Inez Blackburn, president of Market Techniques and Innovations, will walk attendees through ways to bring balance into your life so you can take on the roles you deserve and lead others with greater competency.
The reception is free, but pre-registration is required.
Presenter: Inez Blackburn
WEDNESDAY, MARCH 28
Home Décor’s Fast Fashion | Sponsored by Shop!
With today’s technologically immersed consumer, shoppers have access to instant inspiration from every device across all of their social platforms. This easy access to the latest styles and trends has completely transformed the home décor industry and forced retailers to quickly change with the tides. At Home’s Chief Merchandising Officer Alissa Ahlman will speak to how she has changed with it and brought “fast fashion” into the home décor space in order to stay in-step and ahead of ever-changing consumer demands. Dive into this engaging and informative discussion on how she keeps their merchandise relevant and revered, how the lifecycle of furniture has dramatically changed over the last two years and how she anticipates the ways in which each new trend will seamlessly evolve into the next. Experts on inspiration, Ahlman and her team take trips to 15 to 20 countries each year, from the flea markets of Paris to the Christmasworld show in Frankfurt to the streets of Indonesia. Registrants will come away from this session inspired and of course, on-trend.
Presenter(s): Alissa Ahlman, Chief Merchandising Officer, At Home Group Inc.
Retail Revival: Improve the Flatline with Smart Design | Sponsored by Shop!
How a successful toy retailer designs a new store environment with each store to keep customers coming back for more; and how that same retailer successfully took its parent company’s online venues into brick and mortar.
Presenter(s): Roberta Bonoff, President/CEO, Creative Kidstuff; Bruce “Albi” Albinson, Principal, Alliiance
THURSDAY, MARCH 29
A Storied Past: Creating Contemporary Retail Spaces in Historic Districts | Sponsored by Shop!
How does one open up a new location for a contemporary brand in a historic district? How can one update dilapidated structures to today’s standards, merging old aesthetics with modern expectations? And, perhaps most importantly, how does one make sure this location stays within neighborhood guidelines without losing recognizable branding signage and signifiers? Without community involvement, the process may be painstaking. However, if you collaborate with, rather than fight, historic commissions, a compromise can be reached that satisfies all parties, reinvigorating the site and reinforcing brand presence. John Schmid, the restaurant and retail Studio Director, and Celso Rivera, a project manager, at award-winning architecture firm MBH Architects, will discuss their recent work on the Peet’s Coffee & Tea, an established national brand with more than 50 years of its own history in Washington D.C.’s historic Georgetown neighborhood. Using this case study as a jumping off point, attendees will learn about how to work with historical and community groups to reach thoughtful compromises on retail design that actually strengthen brand voice, marrying contemporary design with storied pasts.
Presenter(s): John Schmid, Senior Associate | Studio Director (Restaurant and Retail Design Studio), MBH Architects; Celso Rivera, Project Manager, MBH Architects
The “New New” Retail Vertical Integration | Sponsored by Shop!
Vertical integration has long been a business term we have used to describe creating efficiencies along a production path. New innovations in retail models are creating a new type of vertical integration. As a reaction to solely e-commerce retailers that cannot bring personalized customer experience to everyone, we are seeing brands use physical locations to create a competitive advantage. Brands, marketing plans, programming, merchandising, distrib…well, almost everything, is becoming vertically integrated into a specific location to create a highly efficient new tactic to anchor the brands firmly in a customer base. In this discussion, Jeremy Bergstein will discuss several examples of how brands and retailers are using stores and physical locations to create separation and competitive advantage. He will review not only the creative storytelling and marketing that engages the local shopper, but the operational and digital infrastructure and tools needed to support this new retail model.
Presenter(s): Jeremy Bergstein, President/CEO, The Science Project