Shop! Economic Advisor July 2016
September 20, 2016
Personalization in Retail: Part 1 – Customer Experience
August 21, 2018

Emotions are a key part of all stages of the retailing experience, and retailers have to not only understand and predict customers’ emotions but also shape retail environments to cultivate desired emotions and eliminate undesired ones. In the second part of this podcast, our panel continues to explore the human side of retail and see if we can’t decode how to fulfill the tall order of emotional retailing.

Lead Speaker:

Bruce Barteldt, Global Retail Practice Leader and Senior Partner with Little
Jean-Paul Morresi, Creative Partner at Watt International
Andrew Theo, Creative Director / Retail Strategy at JJ&A
Dawn Rochester, Creative Services Manager at International Paper
Cynthia Hirsch, Client Services Manager with IA Interior Architects
Petr Simek, Founder and Managing Director of WELLEN Retail Experience
Brian Perlow, Senior Account Manager with Bergmeyer
Anthony Barsi, Retail Studio Leader with Little